Consumer capital – spend the money you should spend; earn the money you spend.

What is consumer capital?

The theory of consumer capital believes that when consumers purchase enterprise products, manufacturers and commercial enterprises should regard the purchase of those enterprise products by consumers as an investment in the enterprise, and return a certain portion of the profits of the enterprise to consumers at certain intervals. In other words, when you buy something in a certain store or business, that is, you make a purchase, the store or business will give you a part of the profit or sale back.

What exactly does the theory of consumer capital reveal?

Simply put, the theory of consumer capital reveals that consumption is a kind of capital. A capital driving force for social and economic development. The theory of consumer capital also reveals the process by which “consumption” is transformed into “capital” and that consumers can participate in the distribution of profits and receive returns on earnings.

Professor Chen Yu first proposed the concept of “consumption capital” in “On Consumption Capital”. He pointed out that consumer consumption behavior is an investment behavior of enterprises, and consumers’ payment to merchants or enterprises can be converted into capital, enter the next production process, and thus also be able to generate profits. In this process, consumption is transformed into investment, and consumption becomes a kind of capital that can enter the process of production and operation and generate profit.

Based on this finding, Professor Chen Yu believes that “consumers”, as the owners of “consumption capital”, should also participate in the distribution of corporate profits., Consumers have obtained the “right to distribute income” of consumer investment. In other words, through the behavior of “consumption”, consumers also participate in the investment activities of enterprises and can obtain a certain portion of “income”.

Reading this, many people may still feel confused. In the traditional consumption process, consumption is that I buy what I want. One hand pays for the other hand to deliver, the money and goods are clear. In addition to the return and exchange, the money I spend in the future has basically nothing to do with me. I buy what I want, I pay the right price for it, it’s an activity of reciprocal exchange of value. How can I still get the benefits? Isn’t that unreasonable? So, a lot of people can’t believe that this is something that can really happen or be achieved.

Of course, when we have not conducted an in-depth study of “consumer behavior”, we are indeed confused or do not understand this phenomenon. But if we enter into an in-depth study of “consumption behavior”, we will find that this phenomenon or the occurrence of these things is not impossible, but very reasonable. It is only unbelievable because it differs from our traditional conception of economic behavior in socio-economic activity over the past few hundred years.

Pay.Cool combines the consumer system combined with blockchain technology to change the traditional consumption behavior, so that the money you spend can also help you earn it back.

Connect With Us

Want to stay in the know about our events, updates, news and information? Then follow us on any, or all of our active social media sites below!

Follow eXchangily @exchangilydex on Instagram, Facebook, LinkedIn, YouTube, TikTok and Twitter

Follow FAB @Fab_coin on Instagram, Facebook, and Twitter 

Also be sure to check out our official websites below for even more!

Fabcoin.co for FAB official website and Whitepaper

exchangily.com for your crypto and digital asset trading needs

pay.cool to learn how you can turn your consumption into investments

collectiongala.com to buy, sell and discover NFTs 

Blog.exchangily.com for informational guides and instructions